Apple’s Siri revamp could include auto-deleting chats

Apple's planned Siri revamp features auto-deleting chats, prioritizing privacy as a competitive differentiator. This signals a strategic shift: as 2026 approaches, data trust will become a key market lever. By making ephemeral conversations standard, Apple pressures rivals to balance AI utility with stringent privacy, potentially reshaping consumer expectations and regulation around data retention in AI-driven services.