Dreaming: Better memory for a more helpful ChatGPT

OpenAI's new memory system enables ChatGPT to retain user preferences across conversations, enhancing personalization and continuity. For the 2026 AI economy, this signals a shift toward persistent, context-aware AI assistants, critical for enterprise adoption. Improved memory reduces friction in complex tasks, potentially accelerating AI integration into workflows. This positions memory as a key competitive differentiator in the upcoming productivity tool market.