OpenAI co-founder Greg Brockman takes charge of product strategy

Greg Brockman shifts OpenAI towards product unity, planning to merge ChatGPT with Codex. This signals a strategic pivot from research to integrated, developer-ready tools. For the 2026 AI economy, expect increased platform lock-in and accelerated commoditization of foundational models, pressuring competitors to prioritize seamless, multimodal product ecosystems over standalone capabilities.